Bolashak - Week 2 - Qualitative Research

Slide 1

Qualitative Research

An Introduction, with notes on AI


Slide 2

Qualia / Qualities

What is “qualitative research”?
Intuitively: Study of words not numbers
People who prefer humanities (interpretation) to science (analysis)
Listening / Reading over Counting
Open over Closed questions
More formally: hold a critique towards Comtean positivism:
Sociology is not the next in a sequence of sciences (physics > chemistry > biology > psychology > sociology)
It is instead differs from other sciences by kind, not just degree. The social and the natural sciences involve radically different epistemologies.


Slide 3

But these distinctions are complex

All qualities involve at least implicit quantification
“Participant X was highly critical of…”
“Members of the focus group agreed the policies were hard to understand

And all quantitative research involves some kind of initial qualitative distinction:
Time / age
Gender
Attitudes / behaviors / knowledge

The “binary” distinction between qualitative and quantitative research should be treated with caution.
Hence also: rise of mixed methods of research.


Slide 4

Background…

Qualitative research and the History of Hermenuetics (a science (Wissenshaft) of interpretation) (Hermes: the Messenger God)
Closely connected to German tradition of phenomenology
This history can get lost in the mechanical application of computer tools to interpretation (CAQDAS - Computer-Aided Qualitative Data Analysis Systems)
Perversely AI might be leading back to hermeneutics…


Slide 5

Image Hermeneutic Circle Understanding of the Whole

Interpretation of the Part


Slide 6

Image Example

My research question: “How are middle-school students using AI in the classroom?”
I draw upon my experience as a teacher… (one part)
I read a newspaper article… (another part)
I surmise students are plagiarising (the whole)
But then I read some papers (more parts)
And interview some students (more parts)
And realise students use AI in complex ways (to increase their knowledge, to test their homework, to brainstorm… and yes, sometimes to cheat) (the whole, revised)
This is at least what we hope (for research, education, knowledge)… an expansion or enrichment of the whole, through the careful accumulation and interpretation of parts


Slide 7

The Problem of Subjectivity

Whose Interpretation is Right? Especially in an era of scientific method
Strategies:
Ignore Interpretation – Scientific Method (and apply it to the social sciences: Comte, 1840s)
Elevate Interpretation – “Beyond” Physics (Metaphysics; perhaps Hegelian idealism the greatest example)
Develop Interpretation as counter-science / criticism. “Hermeneutics of Suspicion” (Paul Ricoeur:
Marx: Criticism can unveil Ideology – the mask that hides material relations under high-minded (but bourgois) ideas of humanity, truth etc.
Nietzsche: Criticism can show how all claims – especially moral claims – disguise an underlying Will to Power
Freud: Interpretation can show how desire helps to manufacture human thought, speech, action in everyday life (dreams, jokes, paraphraxes, unwanted thoughts, pathology)


Slide 8

21st Century Social Sciences (incl. Education)

Still struggle with these dilemmas. How do we argue about topics that cannot be proven?
One response: reliable and valid qualitative research
After all, we cannot all be Marx, Nietzche, Freud
We need “everyday” methods of argumentation
Aims to elevate techniques of interpretation to (quasi-)science
Collate data (text, other media):
From interviews, focus group discussions, ethnography, observation (obtrusive research)
Or from documents, data, archives, collections (unobtrusive research)
Develop themes (either pre- or post-analysis (grounded theory approaches))
Use themes to organize codes
Apply codes to data
Analyze coded data: what codes and themes appear most often? Where do they appear? Are there differences within or between participants or documents?


Slide 9

Many approaches, both technical and epistemological

Approaches:
Discourse Analysis / Critical Discourse Analysis (DA/CDA)
Narrative Analysis
Content Analysis (more technical)
Media Analysis
Conversational Analysis
Interpretative Phenomenological Analysis
Thematic Analysis – article(s) by Braun & Clarke (2006)
Techniques:
Informal “coding”: analogue, by hand, post-it notes, note-taking
CAQDAS software: similar, but keeps systematic track of highlighted sections
Pair-coding: triangulation


Slide 10

Theory-first or Data-first?

Theory-driven
Themes are ‘pre-given’ – usually via literature / taxonomy / ontology
For example: Bloom’s Taxonomy
Create
Evaluate
Analyze
Apply
Understand
Remember
Develop “codebook” from themes - usually many more than themes
For each document in corpus:
Apply codes
Data-driven / grounded theory
Read corpus
Identify emergent themes, codes
For each document in corpus:
Begin coding
Revise themes, codes
Iterate through corpus


Slide 11

Braun & Clarke’s (2006) Influential Guide

familiarising yourself with your data
Search for ‘latent or semantic themes’
‘Take notes’ or mark ‘ideas for coding’
‘Transcribing verbal data’
generating initial codes
‘writing notes’, highlighting text (different colours = different themes / codes)
searching for themes
Analyse codes
Tables, mind-maps, ‘theme piles’
reviewing themes
Develop & refine candidate themes
Data within one theme should be ‘homogenous’; data from different themes should be ‘heterogenous’
Refine (i) by document and (ii) across the whole corpus
defining and naming themes
producing the report


Slide 12

Coding

Theme / sub-theme vs ‘code’: themes usually higher level / fewer in number
How many themes / codes?
Too few leaves gaps in analysis; too many creates complexity
How should they be organised (flat, or shallow hierarchy)?
Are the codes a logical system (mutually exclusive) or simply descriptive?
Do the codes make sense to other researchers? (See Zhu’s work on social annotation)
What is the relationship of themes to codes?
Typically, one to many - maybe 3-6 themes; 10-30 codes?

Image


Slide 13

Thematic Analysis – Example


Slide 14

Thematic Analysis – with AI

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Slide 15

Why AI?

Some cautions:
thematic analysis is supposed to be time-consuming
‘Quick’ or automated interpretations – even with advanced AI – ignore important nuances that come from local & contextual knowledge, embeddedness, understanding human speech (and body language), tonality, possible underlying motivations
Can AI ever be truly suspicious?
On the other hand: AI is often biased
However:
in practice, interpretation is often under time & budget constraints: analyze data, produce a report, deliver recommendations
in the digital age, qualitative data sets are often huge – meaning qualitative sampling is likely to be very biased, non-representative
team-based coding often infeasible
automation can help triangulate human interpretation (including human bias)


Slide 16

What We Did

Context: hackathon event (2 days; 7 person team of 2 mentors, 1 postdoc, 4 PhD students)
Can ChatGPT do thematic analysis?
Let’s pick a controversial topic: Robodebt (Aus govt using automated methods to assess if people are overpaid welfare)
Download 17 media articles – our corpus
Ask ChatGPT to identify themes - two people augmented these themes (total: 11 themes)
Then:
Ask both ChatGPT and human team to code the 17 documents against 11 themes
Compare and contrast
Discuss issues of (both AI and human) bias
Later extended to Llama 2
Also developed a AI Bias Toolkit
Results: journal article, published open access (arxiv) and Microsoft Journal of Applied Research


Slide 17

Sub-Zero Bias

A Comparative Thematic Analysis Experiment of Robodebt Discourse Using Humans and LLMs



Team
Hiruni Kegalle
Daniel Whelan-Shamy
Rhea D’Silva
Ned Watt
Awais Hameed Khan

Mentors
Liam Magee
Lida Ghahremanlou



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Slide 18

Approach 1: Codebook Construction

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17 data entries excerpts
Getting two experienced qualitative researchers to consensus code
Getting two language models (GPT-4) and LLaMa to code according to the codebook
Seeing whether the results were consistent, which areas were

| Emotional and Psychological Strain |
| 2. Financial Inconsistencies and Challenges |
| 3. Mistrust and Skepticism |
| 4. Institutional Practices and Responsiveness |
| 5. Repayment and Financial Rectification |
| 6. Communication and Miscommunication |
| 7. Robodebt Scheme Consequences |
| 8. Denial of Personal Responsibility |
| 9. Departmental Advice and Processes |
| 10. Character Attacks and Political Agendas |
| 11. Defense of Service and Performance |


Slide 19

Result: GPT4 + Llama2 Image


Slide 20

Next Steps/Scaling Up/Lessons Image Image Image

Output | Prompt Bias Design Card Toolkit



Toolkit Prototype



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Next Steps



# How can we identify, mitigate, and regulate bias in our analysis?
# Compare biases between different LLMs
# Compare biases between different researchers?



1 Roy, R., & Warren, J. P. (2019). Card-based design tools: A review and analysis of 155 card decks for designers and designing. Design Studies, 63, 125–154


Slide 21

Today…

AI offers:
Reasoning models
Longer context windows
Lower cost
Strong knowledge of thematic analysis / coding practices
Hackathons:
Model for social organization of research labor? Example of cyber-social learning?
Interpretation is both a technical and social practice
Do we want to do some examples later in the course? How?